The TIME bathroom series is sure to catch your attention. Zone Denmark has brought a new material into play this time. Three of the four products in the series – soap dispensers, toothbrush cups and toilet brushes – are made of concrete, to which only a few plastic details have been added. The pedal bin, on the other hand, is made of pure ABS plastic, but matches the color of the concrete products, so that the series forms a powerful unit. Concrete is known for its uncompromising charisma and naturalness, and has gained more and more popularity in interior design in recent years. Concrete has a hard yet gentle appearance and is very aesthetically pleasing. It is also a more energy-saving material than, for example, ceramics, as it does not need to be fired at a high temperature.